An Arizona native, Richard brings 39 years’ relevant experience—including 10 years in the Senior Living industry—to the Executive Director role. His daily responsibilities include engaging residents and family members and helping to ensure residents are happy and safe. He is also responsible for making savvy business decisions for the community. He enjoys talking with residents about their lives and experiences. Outside of work, Richard enjoys family, sports, and vacations. His guiding principle is the golden rule: treat others as you would want to be treated.” A quote that inspires him: “Every team faces some kind of adversity. Mediocre teams are destroyed by it. Good teams survive it. Great teams get better because of it.” — Urban Meyer
Business Office Manager
Originally from Richmond, Virginia, Desiree has over 5 years’ relevant experience with over 2 years of experience in the Senior Living industry specifically. Her daily responsibilities include overseeing business office operations and connecting with residents, family members, and staff to continue to build and grow as a team and help maintain the family oriented atmosphere of Bella Vista. For Desiree, working with the residents allows her to have a second family. Outside of work, she enjoys hiking, working out, and spending quality time with family and friends. Her guiding principle: “you can succeed best and quickest by helping others to succeed.”
Director of Sales and Marketing
Originally from Ojai, California, Dascha brings over 25 years of hospitality experience and 3 years of Senior Living experience to her role as Marketing Director. Her daily responsibilities include helping residents settle into their new home and connect with their neighbors. She enjoys helping to make the transition into the community a fun, exciting experience. Outside of work, Dascha enjoys spending time with her family, traveling, baking cakes, and taking on home improvement projects. Her guiding principle: “amazing things happen when you listen and share your passion; you will never go wrong when you invest time in those around you.”
Originally from Wisconsin, Matt brings over 24 years’ industry experience—including nearly 10 years in Senior Living—to his role at Bella Vista. As Executive Chef, he is responsible for inventing and cooking menu creations, and engaging with the residents about the menu. He loves cooking for the residents and is a firm believer in the power of food to make people happy. Outside of work, Matt enjoys family time, fishing, and working on small projects in his garage. His guiding principle: “Keep your team positive; happy cooks make good food.”
Dining Room Manager
Arizona native Phylisha has spent over 7 years in the hospitality industry, with over 2 years in Senior Living specifically. Her daily responsibilities include overseeing the dining room operations and staff. She especially enjoys the opportunity to make residents feel loved and cared for and finds that sometimes, that is exactly what they need. Outside of work, Phylisha enjoys traveling, spending time with family and friends, and Star Wars. Her guiding principle is the golden rule: “treat people the way you would like to be treated.” Her favorite quote: “good food, good mood.”
Director of Life Enrichment
An Arizona native, Alma has spent all four-plus of her years of industry experience in Senior Living. As Activities Director, Alma is responsible for creating an enriching, inclusive activities program for all residents. Passionate about seniors, her main goal is to ensure all residents are engaged in activities they find enjoyable. She is an avid reader and outside of work, can usually be found engrossed in her latest read. Fairness and honesty are her guiding principles. A quote that inspires Alma: “Never regret a day in your life. Good days give you happiness and bad days give you experience.”
Director of Maintenance
Originally from El Paso, TX, Sonny has spent all 10-plus of his industry experience in the Senior Living sector. A natural leader, his daily responsibilities include ensuring smooth operations of the maintenance and housekeeping teams. Outside of work, he enjoys spending time with family and the sport of Muay Thai (Thai boxing). His guiding principle: “hold true to your words.” A quote that inspires Sonny is, “A little progress each day adds up to big results.”
Director of Assisted Living
Arizona native Kelly has spent all 10-plus years of her relevant industry experience in Senior Living. Her daily responsibilities include managing all aspects of the Assisted Living facility and coordinating residents’ care. She enjoys getting to know the residents and making their lives better by helping them in any way she can. Outside of work, she enjoys spending time with family, shopping, and watching movies. Her guiding principles are teamwork and exceeding residents’ expectations. Her favorite quote: “It’s a good day to be happy.”
Vice President of Operations, Senior Living Division
Originally from Lancaster, PA, Adam Snyder has been involved in Senior Living since 2003. He now oversees the day-to-day operations for all Beztak Senior Living communities. Adam enjoys interacting with people every day and helping brighten lives. He has a passion for tackling issues and finds brainstorming and implementing new solutions very rewarding. Outside of work, Adam loves attending his kids’ sporting events, golfing, hiking, and fishing.
Joe Del Serrone
Senior Director of Brand Management
Joe Del Serrone was born in Michigan and raised in Italy, where he began his career in hospitality over 20 years ago. His experience includes cruise ships, luxury hotels and apartment management. Joe has worked in Senior Living since 2014, currently leading world-class brand initiatives to ensure a consistent and compelling brand experience globally across the All Seasons communities. Joe enjoys getting to know people and strives to make a positive difference in the lives of residents and team members. When not at work, Joe enjoys cooking, Italian music, travel and quality time with family and friends.
Regional Director of Operations, Senior Living
With over 25 years of experience in all areas of Senior and Specialized Residential Housing, Rebecca brings a robust knowledge of Independent and Residential communities to her role. As Regional Director of Operations, Rebecca spends time at her communities supporting and training on-site employees in their daily responsibilities. She also loves meeting and visiting with residents, ensuring they feel comfortable and fulfilled in their homes. Outside of work, Rebecca enjoys spending time with family and friends, practicing yoga, taking in nature, and shopping. A quote that inspires her: “None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful." – Mother Teresa
Corporate Director of Food and Beverage, Senior Division
Daniel Novak, a native Detroiter, has been working in management, food service, and senior living for over 20 years. His day-to-day responsibilities include working with our culinary teams developing dining programs, setting and maintaining standards, verifying food safety compliance and ensuring quality. Dan treats each day as an opportunity to exceed our residents expectations by creating a spectacular dining experience from start to finish inclusive of food, ambiance, décor and service. When not at work, he enjoys cooking for family and friends, dining out trying new restaurants, and fishing and spending time at his cottage in Northern Michigan.
Corporate Director of Sales and Marketing - Beztak and All Seasons Senior Living Portfolio
Having spent 16 of his over 18 years’ industry experience in related and relevant positions, Michigan native Michael MacDonell is responsible for oversight of the Beztak and All Seasons Senior Living salesforce as a whole. This includes active involvement in the success and optimization of all phases, from prospective-resident through to move-in. Michael particularly enjoys working with his team to engage with prospective residents and their families to discover how to best meet the individual needs of each. Outside of work, Michael stays busy helping his wife raise their two young boys. In addition to spending time with his family, he also enjoys playing music and bike riding. One of his chief guiding principles is “take ownership in everything you do.” A quote that inspires him is “We can all make a difference in the lives of others in need, because it is the most simple of gestures that make the most significant of differences.” — Miya Yamanouchi
Director of Artistic and Intellectual Planning
Originally from Washington D.C., Natalie brings over ten years’ experience in performing arts, nonprofit administration, and arts conference programming and producing to her role. As Director of Artistic and Intellectual Planning, she is responsible for curating and overseeing the artistic and educational programs for the All Seasons senior communities in MI, AZ, and FL. More specifically, Natalie actively conceptualizes, develops, maintains, and controls the vision, venue, and content that shapes the artistic, educational, and cultural programming of the All Seasons communities. Natalie believes there’s no better feeling than witnessing a room of strangers form an innate bond because of a shared art experience. When not working, she enjoys travel, exploring the outdoors, writing, and seeing as many new performers as she can. A quote that inspires her is “The purpose of art is to lay bare the questions that have been hidden by the answers.” (James Baldwin).